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2026 Updated

Social Media Template Size Guide for 2026

Every image dimension you need for Instagram, LinkedIn, Pinterest, and Twitter/X — all in one place. Updated for the latest platform specifications.

Posting images with the wrong dimensions leads to awkward cropping, blurry graphics, and poor engagement. This guide covers every major social media platform's image requirements for 2026 so you can create pixel-perfect content every time.

📷 Instagram

TypeDimensions (px)Aspect Ratio
Square Post1080 x 10801:1
Portrait Post1080 x 13504:5
Landscape Post1080 x 5661.91:1
Story / Reel1080 x 19209:16
Carousel1080 x 10801:1
Profile Picture320 x 3201:1

Tip: Instagram's algorithm favors the 4:5 portrait format (1080x1350) for feed posts because it takes up more screen real estate, leading to higher engagement.

💼 LinkedIn

TypeDimensions (px)Aspect Ratio
Profile Banner1584 x 3964:1
Feed Image1200 x 6271.91:1
Profile Picture400 x 4001:1
Company Page Banner1128 x 1915.9:1
Article Cover1200 x 6441.86:1

📌 Pinterest

TypeDimensions (px)Aspect Ratio
Standard Pin1000 x 15002:3
Long Pin1000 x 21001:2.1
Square Pin1000 x 10001:1
Idea Pin Cover1080 x 19209:16
Profile Picture165 x 1651:1

Tip: The 2:3 ratio (1000x1500) is the sweet spot for Pinterest. Pins taller than 2:3 may get cut off in the feed, and square pins take up less real estate.

🐦 Twitter/X

TypeDimensions (px)Aspect Ratio
Profile Header1500 x 5003:1
In-Stream Image1600 x 90016:9
Profile Picture400 x 4001:1
Card Image1200 x 6281.91:1

Quick Reference: All Sizes at a Glance

PlatformMost-Used SizeDimensions
Instagram PostSquare Post1080 x 1080
Instagram StoryFull Screen1080 x 1920
LinkedIn BannerProfile Header1584 x 396
Pinterest PinStandard Pin1000 x 1500
Twitter/X HeaderProfile Banner1500 x 500

Best Practices for Social Media Graphics

  • Design at 2x resolution — Always design at the recommended size or larger. Downscaling is fine; upscaling looks blurry.
  • Keep text within safe zones — Leave at least 10% margin on all sides. Profile pictures and UI elements can overlap edges.
  • Use high contrast text — Ensure text is readable on mobile screens with varying brightness settings.
  • Maintain brand consistency — Use the same color palette, fonts, and style across all platforms for recognizable branding.
  • Export as PNG for graphics — PNG preserves text crispness. Use JPG only for photographs.
  • Test on mobile — Over 80% of social media consumption happens on mobile. Always preview your graphics on a phone screen.

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Platform-Specific Tips

Instagram Tips

Carousel posts get 1.4x more reach than single-image posts. Use consistent branding across slides and include a call to action on the last slide. Our Instagram Post Template includes carousel-friendly square formats.

LinkedIn Tips

Professional, stat-driven graphics perform best on LinkedIn. Use your banner to communicate your value proposition or current role. Keep colors professional and avoid overly casual designs.

Pinterest Tips

Pinterest is a search engine, not just a social network. Use text overlays on pins that clearly describe the content. Pins with text get 40% more saves than image-only pins.

Twitter/X Tips

Your header is the first thing people see on your profile. Use it to showcase your brand, current project, or value proposition. Update it regularly to stay fresh.

Ready-Made Templates for Every Platform

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